Matte Leão is a very popular brazillian tea. It's sold in the most diverse forms such as in bulk in boxes of 250g and 500g, in the form of tea bags, in powder and ready to drink in sealed cups and bottles. Yerba mate is the herb used to make the tea consumed in the most different styles in Brazil and South America being it hot, cold, green, roasted, it all depends on the state, country and region. This is the product I chose to make the The Futur's Young Guns packaging challenge.

The challenge was to remake a product's packaging and logo if desired. In this one I chose not to change the logotype, only remove the traditional lion and add a type of product line that I called Tradição (Tradition) and increased the product's quantity to 1Kg in this limited edition pack. Tradição is made to bring the consumer back to the product's origin by the clothing bag to mimic the bulk exportation bags, the stamp with the founder's face and the company's old name and motto:

"Fábrica Leão Júnior - Use e abuse, já vem queimado".

The brand has always been innovative and aware or ahead of trends, so this packaging makes total sense with the brand and current concerns about lowering pollution levels, saving nature, reusing and recycling by making it with organic cotton and recycled craft paper for the tag.

In order to meet the challenge, all original copy should be preserved, so I add the main information such as instructions to the tag and nutritional information to a sticker with the actual brand's colour. A summary of the brand's history was also added to the tag as a way to give historical information to the consumer and bring an even bigger special look and feel to the product.

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